Introducing Our New Brand Identity

Updates
3 min read
February 4, 2026

We're excited to share that Democracy Works has refreshed our brand to better reflect who we are and the comprehensive work we do to empower voters.

What's Changing:

We realized that having different brand identities for TurboVote, Elections API, and the Voting Information Project made it harder for partners and funders to understand our full impact. You may have known one of our products or programs without realizing they're all part of a single organization working toward the same mission.

Today, we’ve unified our brand architecture. You'll see a refreshed visual identity on our website and communications that brings clarity to how our offerings work together under the Democracy Works umbrella. The new look is clean, modern, and designed to better communicate our role as essential civic infrastructure.

What This Means:

This clarity helps us tell a stronger story about our comprehensive approach to supporting voters—from providing election information on major platforms like Google Search and TikTok, to working with election offices nationwide to expand access to voting information, to helping hundreds of organizations engage their audiences to vote in every election through TurboVote.

Our new branding also positions us to stand out to prospective donors with a unified identity that clearly connects our products and programs like TurboVote, the Elections API, and the Voting Information Project.    

What Stays the Same:

  • Our mission to provide Americans with the guidance they need to vote in every election, every time
  • Our nonpartisan commitment to serving all voters
  • Our dedication to publishing accurate data from official government sources
  • Our comprehensive election coverage of federal, state, and local races

This refreshed brand identity reflects our evolution as an organization and positions us to build a stronger democracy for years to come. We're grateful to have you in our community as we continue this work. Explore our updated website at democracy.works, and please reach out if you'd like to discuss how we can partner in 2026.

Accurate data. Informed voters. Stronger democracy.

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